Hunter's Best

Newcastle digital agency guarantees better search engine rankings

Local digital agency Sticky is now so confident in its ability to deliver better search engine rankings that they have offered a guarantee. The agency has delved heavily into search engine optimisation with great success, so much so that they now insist on including SEO in every website they build.

Here's their offer: If we don’t achieve first page ranking for your agreed search terms within 3 months, we will work for FREE until we get the result.

Your business has nothing to lose but a considerable amount to gain by contracting Sticky to deliver better search engine rankings.

How much could you gain? Consider this - Australia has over 14 million online users and according to recent research conducted by Ansearch, “each month over 8 million of these users hit one of the various search engines EVERY DAY.”

People who are searching online for your industry’s products and services already know what they want, they are looking for the company that will sell it to them. Will they find you? If you aren’t on the first page of a search then your chances of being found diminish rapidly.

Sticky says that if you haven’t got a properly optimised site then its likely that most of your web traffic comes from paid placement (Adwords, Yellow Pages, banners etc) or through people who saw your address elsewhere in mainstream media. That means you are missing a substantial amount of potential business.

Think about how much you are currently spending on mainstream media advertising. How much is hitting pre-qualified, targeted consumers? How much is being viewed or heard by people who will never buy your product or service?

What if you allocated a portion of that budget to a search engine optimisation campaign that delivered pre-qualified, motivated consumers in your market who are ready to buy? What if that campaign was totally measurable?

Here’s how it works with Sticky:

They analyse the search data around your industry and geographic market then present you with a list of relevant search terms including the numbers of searches for these terms every month. You might be amazed at how many people are searching for your product or service.

Next everyone agrees on which terms you should be targeting. Sticky have a pricing schedule based on number of terms per month.

Depending on how search-friendly your current site, they might need to build something that compliments your site but serves predominantly as the search engine optimisation function. Either way, it won’t take long or cost much.

Then they go to work on marching your site up the search rankings. Results don’t come overnight, but within a month you should start to see the benefits of good search engine optimisation.

Sticky will then provide you with monthly analysis, results and fine tune your site to keep improving or maintaining your rankings.

Once initial results have been achieved you might wish to include additional search terms to the target list. Sticky’s search engine optimisation service is extremely cost-effective, totally measurable and fully guaranteed. It might change the way you think about marketing your business.

Newcastle advertising agency helping Coast Guard saves lives

Newcastle advertising agency Sticky has launched a new multi-media campaign consisting of Television and web for Coast Guard Swansea to recruit new volunteers for their 24/7 operations after the volunteer organisation was awarded a Government grant from the Attorney General’s Department.

The new TV commercial currently airing on Channel TEN Newcastle promotes awareness of the important role Coast Guard Swansea plays in keeping people safe on the water as well as featuring a strong call to action for volunteers to join now.

The new website offers a range of information specifically relevant to Coast Guard Swansea including information about the organisation, interesting information on the history of Coast Guard Swansea, and most importantly how you can volunteer and become a member.

Coast Guard Swansea has been thrilled with the response and continue to be inundated with enquiries from the TV commercial as well as the website.

The Government Grant would not have been possible for Coast Guard Swansea without the help of Companion Credit Union. As a member of Companion, Companion assisted Coast Guard Swansea with the preparation of a business case to be submitted to the Government.

The Coast Guard wanted to use the government grant to promote their new 24/7 operations and to attract new volunteers to man the operations, again they asked for Companion’s help.

Companion introduced Coast Guard Swansea to Sticky Advertising to create the new advertising campaign to promote the new 24/7 operation.

Southern Cross TEN are also generously supporting Coast Guard Swansea and have kindly provided additional airtime to help promote awareness of the great work the Coast Guard does and to encourage more people to volunteer.

Newcastle agency Sticky ranked highly in national marketing blog listings

Sticky Advertising, a leading digital, social and traditional media agency based in Newcastle has been recognised 3 times in the listing of Australia's top marketing blog websites.

Julian Cole’s second appraisal of Australia’s Top 50 Marketing blogs has been published in B&T Magazine and we are proud to say that Sticky Advertising has figured prominently.

The 10 October issue of B&T lists the Top 50 Marketing blogs and a feature article Welcome to Australia’s Marketing Blogosphere.

Craig’s Media Hunter blog came in at #13 (up several spots from the original ranking) and was closely followed by fellow Sticky blogger Gordon Whitehead’s The Marketer at #14.

The most pleasant surprise though was seeing our new agency website being ranked #32 in Australia.

Having three sites from the one agency figuring so highly in social media and blogging circles is quite an honour and something that we will endeavour to maintain.

Once again congratulations to Julian Cole for taking the time to trawl the Aussie blogosphere. And congrats to B&T for embracing this new strand of the marketing world. It’s further proof that blogging and social media are gaining relevance in Australia.

What's your marketing plan for the tough year ahead?

Newcastle-based digital, social and traditional media agency, Sticky Advertising prescribes the marketing plan you should consider for 2009.

The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the fear of recession spreads its likely that local advertisers will consider following suit.

Traditionally advertising budgets are amongst the first things cut when times get tough, but what should you really be doing for your brand and business to ensure you survive and even prosper during an economic downturn?

Newcastle advertising agency contributes chapters to international marketing book

Newcastle advertising agency Sticky has been featured in a newly released international marketing book titled the Age of Conversation 2.

A year and a half ago, an online conversation between two marketing professionals in the U.S. and Australia evolved into a collaborative writing effort by more than 100 bloggers from nine countries, including Craig Wilson, that created a book called The Age of Conversation. The project raised nearly $15,000 for Variety, the international children’s charity.

Following the success of the first book, which was published in the summer of 2007, Drew McLellan and Gavin Heaton, organizers of the first project, have now published Age of Conversation 2, which compiles written thoughts on the role of conversation in marketing today from 237 marketing professionals who blog in the U.S. and 15 other countries. This time both Craig and Gordon have chapters in the book.

Pricing for The Age of Conversation 2 is:

* e-book: US$12.50  ($10.00 going to charity)
* paperback book: US$19.95 ($8.02 to charity)
* hardback book: US$29.95 ($4.60 to charity)

Purchases can be made online from October 28, 2007 at www.lulu.com/ageofconversation.

Local credit union asks customers to pick new logo

Companion is listening

The members of Companion Credit Union have been handed the unusual but exciting task of selecting the organisations new logo via a quirky new TV campaign and dedicated voting website.

Voting on the new logo kicks off the credit unions unique marketing campaign ‘We’re listening’.

In an industry where it is easy to become just another number, Companion is giving its members a feeling of ownership.

“The credit union is really owned by the members and therefore we decided we should invite them to actively participate in helping us decide our future direction” said Ray O’Brien, Chief Executive.

Companion understands that perception and branding are crucial, therefore related focus groups were recently conducted with members and non members as part of research undertaken on Companion’s corporate identity and branding, and how Companion was perceived in the market place.

The feedback from the focus groups was very clear cut - the logo and positioning needed to be updated to better reflect Companion’s identity and its relationships with current members, as well as to become more appealing to potential new members.

Staff will also be encouraged to vote for their favourite new logo, “Next to the members, the staff at Companion are an integral part of our organisation. Therefore we also wanted to ensure that they were a part of our process to refresh our corporate image” said Mr O’Brien.

The television campaign will run through until the end of October with voting to close on 31st October.

The new Companion logo as voted by its members will be unveiled at the Annual General Meeting on 12th November.

For more information and to vote visit: www.wearelistening.com.au.

SNOBS - must read social media site for business women

Carlee Potter, a former Newcastle radio announcer and freelance journalist,  has launched an innovative new social media magazine for Australian businesswomen.

SNOBS is an online magazine designed for businesswomen and providing relevant information, news and events. SNOBS embraces social media philosophies of online community, open feedback and citizen journalism.

Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

The site was designed and built by Sticky who continue to assist Carlee with her introduction to the world of social media. SNOBS will continue to evolve over the coming months with more features and contributors.

New website for Hunters No.1 Golf Course

Newcastle, the Hunter and Port Stephens' top ranked golf course, has just launched its new Sticky Digital website.

Newcastle Golf Club’s new state-of-the-art site went live today introducing visitors to a stunning new layout and a raft of user-friendly features.

Sticky has designed a site that allows members a greater range of relevant information, up-to-the-minute golf news and feedback. The site is also designed to allow the management, directors and club pro to post regular updates quickly and easily.

Sticky have built-in an ability for the club to sell advertising on the site and offer members additional services and benefits.

Newcastle Golf Club was rated in the top 15 courses in Australia (Australian Golf Digest 2008), the only public access golf course in the Hunter Valley to be so highly ranked.

Newcastle advertising agency starts digital revolution

Newcastle agency Sticky Advertising has undergone a (r)evolution, relaunching as Newcastle’s first Digital, Social and Traditional media agency.

"We have been closely observing the changes to the modern media landscape and feel that emerging media trends are becoming too significant to ignore," said Sticky managing director Craig Wilson

"We have seen the future and it’s digital."

"As a result we have evolved to include Digital and Social media in our core services and have released some revolutionary new products to coincide with the changes."

Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.

Wilson says...."What is the point of a website that nobody sees?”

Newcastle agency guarantees better Google rankings

Who else wants better search rankings?

A Newcastle digital advertising agency is delivering search engine optimisation that guarantees clients substantially better search rankings in a matter of weeks.

Craig Wilson, managing director of Sticky explains:

As Sticky has evolved from a traditional media agency to a digital and social media agency we have become more fascinated and excited by the possibilities of Search Engine Optimisation. Eighteen months of research and testing has resulted in the development of an SEO approach that is remarkably effective.

How effective? Well the agency's new website ranks at the top or near the top of Google searches for every category it targeted within a month. Most SEO ‘experts’ would tell you that result wouldn’t be possible for 3 to 4 months.

In fact, Sticky Advertising offers arguably the most effective Search Engine Optimisation (SEO) in Newcastle.

The proof is in the actual search results. There are dozens of businesses claiming to offer SEO services in Newcastle and the Hunter, yet if you do a Google (Australia) search for ‘SEO Newcastle’, Sticky is on the first page after less than a month. Not once, but twice. You would expect that this would be a very difficult search to rank well on, given the large number of experts vying for position on the first page.