Newcastle advertising agency Sticky has been featured in a newly released international marketing book titled the Age of Conversation 2.
A year and a half ago, an online conversation between two marketing professionals in the U.S. and Australia evolved into a collaborative writing effort by more than 100 bloggers from nine countries, including Craig Wilson, that created a book called The Age of Conversation. The project raised nearly $15,000 for Variety, the international children’s charity.
Following the success of the first book, which was published in the summer of 2007, Drew McLellan and Gavin Heaton, organizers of the first project, have now published Age of Conversation 2, which compiles written thoughts on the role of conversation in marketing today from 237 marketing professionals who blog in the U.S. and 15 other countries. This time both Craig and Gordon have chapters in the book.
Pricing for The Age of Conversation 2 is:
* e-book: US$12.50 ($10.00 going to charity)
* paperback book: US$19.95 ($8.02 to charity)
* hardback book: US$29.95 ($4.60 to charity)
Purchases can be made online from October 28, 2007 at www.lulu.com/ageofconversation.
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