Hunter's Best

Newcastle agency Sticky ranked highly in national marketing blog listings

Sticky Advertising, a leading digital, social and traditional media agency based in Newcastle has been recognised 3 times in the listing of Australia's top marketing blog websites.

Julian Cole’s second appraisal of Australia’s Top 50 Marketing blogs has been published in B&T Magazine and we are proud to say that Sticky Advertising has figured prominently.

The 10 October issue of B&T lists the Top 50 Marketing blogs and a feature article Welcome to Australia’s Marketing Blogosphere.

Craig’s Media Hunter blog came in at #13 (up several spots from the original ranking) and was closely followed by fellow Sticky blogger Gordon Whitehead’s The Marketer at #14.

The most pleasant surprise though was seeing our new agency website being ranked #32 in Australia.

Having three sites from the one agency figuring so highly in social media and blogging circles is quite an honour and something that we will endeavour to maintain.

Once again congratulations to Julian Cole for taking the time to trawl the Aussie blogosphere. And congrats to B&T for embracing this new strand of the marketing world. It’s further proof that blogging and social media are gaining relevance in Australia.

What's your marketing plan for the tough year ahead?

Newcastle-based digital, social and traditional media agency, Sticky Advertising prescribes the marketing plan you should consider for 2009.

The international economic crisis has been devastating in the US and European financial and housing sectors and all indications are that Australia will also feel some of the pain. Already several large advertisers both here and overseas have indicated they will be cutting back on their marketing investment over the next year, and as the fear of recession spreads its likely that local advertisers will consider following suit.

Traditionally advertising budgets are amongst the first things cut when times get tough, but what should you really be doing for your brand and business to ensure you survive and even prosper during an economic downturn?

Newcastle advertising agency starts digital revolution

Newcastle agency Sticky Advertising has undergone a (r)evolution, relaunching as Newcastle’s first Digital, Social and Traditional media agency.

"We have been closely observing the changes to the modern media landscape and feel that emerging media trends are becoming too significant to ignore," said Sticky managing director Craig Wilson

"We have seen the future and it’s digital."

"As a result we have evolved to include Digital and Social media in our core services and have released some revolutionary new products to coincide with the changes."

Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.

Wilson says...."What is the point of a website that nobody sees?”

Newcastle agency guarantees better Google rankings

Who else wants better search rankings?

A Newcastle digital advertising agency is delivering search engine optimisation that guarantees clients substantially better search rankings in a matter of weeks.

Craig Wilson, managing director of Sticky explains:

As Sticky has evolved from a traditional media agency to a digital and social media agency we have become more fascinated and excited by the possibilities of Search Engine Optimisation. Eighteen months of research and testing has resulted in the development of an SEO approach that is remarkably effective.

How effective? Well the agency's new website ranks at the top or near the top of Google searches for every category it targeted within a month. Most SEO ‘experts’ would tell you that result wouldn’t be possible for 3 to 4 months.

In fact, Sticky Advertising offers arguably the most effective Search Engine Optimisation (SEO) in Newcastle.

The proof is in the actual search results. There are dozens of businesses claiming to offer SEO services in Newcastle and the Hunter, yet if you do a Google (Australia) search for ‘SEO Newcastle’, Sticky is on the first page after less than a month. Not once, but twice. You would expect that this would be a very difficult search to rank well on, given the large number of experts vying for position on the first page.

Newcastle port expansion not enough - coal co boss

NEW YORK, April 22 (Reuters) - Despite planned expansions, the ability of Australian seaports to handle increased coal shipments is unlikely to improve in the next few years, the head of the world's largest coal producer said on Tuesday.

"It's not going to happen," Gregory Boyce, chairman and chief executive of Peabody Energy Corp (BTU.N: Quote, Profile, Research) told Wall Street analysts.

During a conference call to discuss Peabody's first-quarter financial results, Boyce was asked whether recent congestion at Australian ports would be fixed soon. "It depends on what you mean by 'fixed,'" said Boyce.

Hunter Business Chamber: Business reinforces its commitment

Source: Hunter Business Chamber

The Hunter is well positioned to take on large defence industry contracts. Hunter Business Chamber CEO, Peter Shinnick, said that Hunter businesses were well aware of the massive potential of defence contracts for the region.

‘Business has been working toward becoming a cluster of choice for defence related contracts for many years with success,’ he said.

Hunter Business Chamber asks Hunter developers

Source: Hunter Business Chamber

The Hunter Business Chamber has brought together some of the region’s most influential developers and experts to talk about the future shape of the region.

Hilton Grugeon, AM, from Hunter Land and Bill Saddington from Saddingtons Building Supplies will be joined by Lake Macquarie City Council Economic Development Manager, Graeme Hooper, at a special Chamber function this Friday.

2008 HUNTER MEANS INNOVATION FESTIVAL

Source: Hunter Means Innovation Festival

5th May to 16th May 2008

This is the inaugural Innovation Festival for the Hunter Region, with 50 events being conducted and managed by event sponsors, in 13 different locations, through out Newcastle, the Hunter Valley, with two on the Central Coast.

Show holiday costs need review – Hunter Business Chamber

Source: Hunter Business Chamber

The confusion and resulting costs to business over the Newcastle Show holiday should never occur again, the President of Hunter Business Chamber, Karen Howard, said today.

“Show holidays in the region have always been a concern to business to whom local government boundaries have little importance in day to day operations yet they dictate who might be at work on the show holiday.”

Magin makes new appointments at Greater Building Society

Source: Greater Building Society

Greater Building Society’s new chief executive Don Magin has announced several new appointments as he takes the reigns at one of Australia’s largest building societies.

Mr Magin took up the post on April 3, following the retirement of long serving CEO John Arnold. He has appointed IT infrastructure manager Geoff Sullivan as chief information officer. Long time consultant to the Greater, John Dwyer, has been confirmed as head of marketing.

Another long serving employee, Phil Baker, was appointed by the Board to replace Magin as deputy chief executive officer. Baker retains his role of company secretary.