Source: Media Hunter
The Seven Network’s main regional affiliate Prime Television is to remove the Central Coast from the Newcastle-Hunter market and create its own market area, targeting a population of around 300,000 residents.
The Newcastle Herald says the station will split its transmissions into the area, allowing for market-specific content and advertising, covering an area from Woy Woy to Wyee.
Prime’s CEO Doug Edwards says the move comes at a time as the company continues to strengethen its position as one of Australia’s leading regional television networks.
The company has appointed former NBN employee David Hurley as the area’s new sales executive.
