Hunter's Best

SNOBS - must read social media site for business women

Carlee Potter, a former Newcastle radio announcer and freelance journalist,  has launched an innovative new social media magazine for Australian businesswomen.

SNOBS is an online magazine designed for businesswomen and providing relevant information, news and events. SNOBS embraces social media philosophies of online community, open feedback and citizen journalism.

Carlee describes SNOBS as “an online magazine and social network for businesswomen. It is a resource for news, information and advice where career-driven women can connect with fresh industry contacts and keep in touch with valued friends.”

A former Newcastle radio announcer (NEWFM and NXFM) and freelance journalist (Sun Herald and Ralph), Carlee has moved boldly into the digital publishing world with SNOBS. The site mixes conventional magazine-style columns and social events coverage with interactive events calendars, citizen journalism and networking opportunities.

The site was designed and built by Sticky who continue to assist Carlee with her introduction to the world of social media. SNOBS will continue to evolve over the coming months with more features and contributors.

Newcastle advertising agency starts digital revolution

Newcastle agency Sticky Advertising has undergone a (r)evolution, relaunching as Newcastle’s first Digital, Social and Traditional media agency.

"We have been closely observing the changes to the modern media landscape and feel that emerging media trends are becoming too significant to ignore," said Sticky managing director Craig Wilson

"We have seen the future and it’s digital."

"As a result we have evolved to include Digital and Social media in our core services and have released some revolutionary new products to coincide with the changes."

Amongst the new offerings is Newcastle’s most dedicated Search Engine Optimisation package, allowing businesses to dramatically improve their rankings with online search engines.

Wilson says...."What is the point of a website that nobody sees?”

Newcastle agency guarantees better Google rankings

Who else wants better search rankings?

A Newcastle digital advertising agency is delivering search engine optimisation that guarantees clients substantially better search rankings in a matter of weeks.

Craig Wilson, managing director of Sticky explains:

As Sticky has evolved from a traditional media agency to a digital and social media agency we have become more fascinated and excited by the possibilities of Search Engine Optimisation. Eighteen months of research and testing has resulted in the development of an SEO approach that is remarkably effective.

How effective? Well the agency's new website ranks at the top or near the top of Google searches for every category it targeted within a month. Most SEO ‘experts’ would tell you that result wouldn’t be possible for 3 to 4 months.

In fact, Sticky Advertising offers arguably the most effective Search Engine Optimisation (SEO) in Newcastle.

The proof is in the actual search results. There are dozens of businesses claiming to offer SEO services in Newcastle and the Hunter, yet if you do a Google (Australia) search for ‘SEO Newcastle’, Sticky is on the first page after less than a month. Not once, but twice. You would expect that this would be a very difficult search to rank well on, given the large number of experts vying for position on the first page.

National magazine predicts Newcastle advertising agency to be 'top dog' in social media

In this month’s issue of Marketing Magazine, regular marketing columnist Julian Cole has announced his Top 50 Australian Marketing Pioneers Blogs and Sticky Advertising’s very own bloggers Media Hunter and The Marketer claimed the number 18 and 22 spots, respectively.

According to Julian Cole: ”With Sticky Advertising having the minds of Media Hunter (Craig Wilson) and The Marketer (Gordon Whitehead) it would not be surprised if it was top dog in social media by 2010.”

Age of Conversation rockets up Amazon bestseller charts

The power of social media was demonstrated today when the Age of Conversation online community combined to push their book near the top of Amazon's bestseller charts.

A 24 hour "Bum Rush" co-ordinated by Chris Wilson saw hundreds of bloggers mobilize to promote the innovative marketing publication The Age of Conversation.  In one day the book has risen from an Amazon ranking of approximately 110,000 to finish the day at  #262 for all books and  #36 on the Business Bestsellers list.

The "Bum Rush" marketing effort saw the book's release promoted on hundreds of websites and blogs around the world, then heavily pushed on Digg.com, where it was the fastest rising web topic in the last 24 hours.

Readers were encouraged to buy the book from Amazon, make comments, review it, Digg it and tell their friends, and discuss the progress on Twitter.

The rush started in Australia, which is only lightly represented in the book, then proceeded around the world until midnight on the US east-coast. Bleary-eyed bloggers stayed online for the entire push, giving encouragement in a real online-style festival.

The book had another breakthrough when it became listed on Wikipedia during the "Bum Rush". A profile of the book and listing of authors can be found here.

Of course thats not the end of the story. Now that Age of Conversation is well up the Amazon rankings, we want to maintain the rage and try to push it further. Its not too late to buy a copy. Buy one for your business, your clients, your friends or family. All proceeds go to Variety, the children's charity.